A look inside
Here's what it looks like.
Your feed
A moment
Your profile
The problem
Somewhere along the way, sharing photos with your friends turned into performing for strangers. The apps that used to be social are content platforms now — algorithms, ads, influencers, and audiences. Built for creators and consumers, not for you and your mates.
The idea
Moments is a more intimate way to share photos and videos with the people you actually care about. No ads, no influencers, no algorithm. Choose who sees what with private lenses, collect memories together in shared chapters, and keep the best ones forever by framing them. Open the app, see your friends, close it happier than when you opened it.
A look inside
Your feed
A moment
Your profile
What makes it different
Everything you post lives for 48 hours, then disappears from the feed. But the best ones don't have to go — frame a moment to keep it on your profile forever, or add it to a chapter to hold onto it with friends.
Create private groups like "Housemates" or "Uni Mates" — only you know who's in each one. Share specific moments with specific people, and filter your feed by lens.
Organise moments into chapters — a trip, a project, a season. Invite friends to contribute and build a shared chapter together.
Capture photos or short videos up to 10 seconds. Quick, real, in the moment.
Follow requests are manual. No public profiles, no discoverability by strangers. You choose who's in.
No ads, no influencers, no follower counts, no algorithm. This isn't a content platform — just photos from people you know.
How lenses work
Lenses are private groups that only you define — they reflect how you see your relationships. Nobody knows which lens they're in. When you post, choose which lenses see it. When you browse, filter by lens.
How chapters work
A chapter is a collection of moments around a theme — a trip, a house, a season. Keep one for yourself or invite friends to contribute. Because people are only adding moments they've already chosen to share, chapters stay curated without anyone having to try. No 300-photo camera roll dumps — just the ones that mattered.
Why it's paid
We all know that line, but it's worse than it sounds. Every free social app follows the same path — they need money, so they add ads, they need engagement to sell ads, so they add algorithms, they need content to feed the algorithm, so they open the floodgates. Before long you're opening the app to see what your friends are up to and 40 minutes later you're watching a stranger pressure-wash a driveway. You close it feeling worse than when you opened it.
Moments is paid from the beginning so that never happens. No ads means no algorithm. No algorithm means no reason to keep you doomscrolling. You pay for the app. The app works for you. That's it.