A look inside
Here's what it looks like.
Your feed
A moment
Your profile
The problem
Somewhere along the way, sharing photos with your friends turned into performing for strangers. The apps that used to be social are content platforms now — algorithms, ads, influencers, and audiences. Built for creators and consumers, not for you and your mates.
The idea
Moments is a more intimate way to share photos and videos with the people you actually care about. No ads, no influencers, no algorithm. Choose who sees what with private lenses, collect memories together in shared chapters, and keep the best ones forever by framing them.
A look inside
Your feed
A moment
Your profile
What makes it different
Everything you post lives for 48 hours, then disappears from the feed. But the best ones don't have to go — frame a moment to keep it on your profile forever, or add it to a chapter to hold onto it with friends.
Create private groups like "Housemates" or "Uni Mates" — only you know who's in each one. Share specific moments with specific people, and filter your feed by lens.
Organise moments into chapters — a trip, a project, a season. Invite friends to contribute and build a shared chapter together.
Capture photos or short videos up to 10 seconds. Quick, real, in the moment.
Follow requests are manual. No public profiles, no discoverability by strangers. You choose who's in.
No ads, no influencers, no follower counts, no algorithm. This isn't a content platform — just photos from people you know.
How lenses work
Lenses are private groups that only you define — they reflect how you see your relationships. Nobody knows which lens they're in. When you post, choose which lenses see it. When you browse, filter by lens.
How chapters work
A chapter is a collection of moments around a theme — a trip, a house, a season. Keep one for yourself or invite friends to contribute. Because people are only adding moments they've already chosen to share, chapters stay curated without anyone having to try. No 300-photo camera roll dumps — just the ones that mattered.